Assignment:Create online content that drives students to deposit by May 1st.
Goal: Increase clicks and website views while focusing on depositing.
What I did: Research facts about Rosemont College to deliver social media content that spoke to A) high school seniors B) parents of high school seniors. Managed photo content that spoke across platforms. Designed images that were well balanced in images and messages. Wrote many captions that worked for each image.
Accomplishments:
Each post increased in likes and views. Sunday for the week posting had the most amount of likes and reach. Sunday is normally Rosemont’s Social Accounts least interacted with day. Website clicks were a solid 40+ for each day. Instagram saw an increase of profile views.
